“Unleash the Potential of Your Business with the Power of Special Events”

Hosting Special Events: Tips for a Successful Experience

Special events have become a great strategy for many businesses to achieve their goals, both internally and externally. They offer a range of benefits ranging from motivating and rewarding employees to increasing brand exposure and showcasing their products and services. In this article, we will explore the advantages of running special events and share some tips from special events expert, Ofer Yatziv of Better Venues, on how to run them effectively.

What are special events?

Special events are not your regular corporate functions. They are characterized by their uniqueness, grandeur, sassy, and glamorous nature. They include grand opening events, big exhibits, multi-media displays, music events, and gala dinners, among others. According to the International Special Events Society, more than $500 billion is spent worldwide annually on special events.

Why run special events?

Special events have three primary uses: public relations, community, and charitable causes, and corporate team building. They offer a platform to launch and promote new products, create awareness about charitable causes or events, and raise funds for various initiatives. Special events also play a significant role in boosting the morale and well-being of employees, thereby invigorating their attitude towards work.

Top tips for hosting special events

1. Don’t host a special event if it’s not a special event

Before hosting a special event, ask yourself if it is worth the resources and time you will spend organizing it. Don’t host an ordinary function and pass it off as a special event. People can see through the scheme, and it will likely backfire. The value of a special event lies in its rarity, and it creates a unique experience that people will long remember. Therefore, only host a special event if you genuinely have something special to offer.

2. A special event calls for a special venue

The success of your special event is heavily dependent on the venue you choose. For this reason, it is advisable to choose a venue that complements the theme, mood, and purpose of the event. Does it need to be interactive, formal, or casual? Such questions will guide you towards narrowing down your choices. You can choose from historic buildings, listed buildings, or contemporary corporate venues, depending on your event requirements.

3. Special events don’t have to be expensive

Contrary to popular belief, special events don’t have to be expensive. While the venue hire will likely take up the most significant portion of your budget, it doesn’t have to break the bank. There are plenty of exciting venues for hire within reasonable rates. Furthermore, you can keep catering costs low while offering impressive canap├ęs instead of a run-of-the-mill buffet. Investing your time and resources in planning, marketing, inviting the right people, and getting help from family and friends will ensure you have a successful event without breaking the bank.


Special events have become an increasingly popular way for businesses to achieve their goals while creating unique experiences for their customers, employees, and other stakeholders. It provides an excellent opportunity to launch new products, raise awareness about charitable causes, and boost employee morale. By following the tips mentioned above, you can successfully organize a special event without having to spend a small fortune.