29 Powerful Tools for a Productive Social Media Marketer

As social media continues to play a major role in today’s digital world, social media marketing has become a vital aspect of business. However, with so many social platforms available and new apps emerging every day, it can be a daunting task for a social media marketer to keep up with the latest trends, tools and techniques. A productive day for a social media marketer would involve juggling multiple tasks and platforms, and utilizing various tools to get the best results.

According to a study by Razor Social, there are 29 powerful tools that can be used by social media marketers to increase productivity and efficiency. These tools can be divided into five categories based on their functions – content creation, curation, management, analytics and automation. Here’s a closer look at these categories and the tools that fall under them:

Content Creation:

Creating high-quality content that is relevant, engaging and shareable, is crucial to the success of social media marketing. These tools can help in creating and designing content that can stand out among the clutter:

Canva – A user-friendly graphic design tool that helps create visually appealing images.

Lumen5 – An artificial intelligence-powered video creation tool that converts blog posts into videos.

Piktochart – An easy-to-use infographic maker that can help in presenting complex data in an engaging way.

Curation:

Curation involves finding and sharing relevant content that can appeal to the target audience. These tools can help social media marketers curate content more efficiently:

BuzzSumo – A tool that helps to identify the most popular content across various social media platforms.

Pocket – A tool that allows users to save articles, videos and other content for later reading or sharing.

Feedly – An RSS feed aggregator that helps in keeping up-to-date with the latest news and articles in a particular industry.

Management:

Managing multiple social media accounts, scheduling posts, responding to comments and analyzing performance data can be overwhelming for a social media marketer. The following tools can help in streamlining these tasks:

Hootsuite – A social media management platform that allows scheduling posts, monitoring multiple accounts, and analyzing performance metrics.

Buffer – A tool that helps in scheduling posts across various social media platforms.

MeetEdgar – A social media scheduling tool that allows the reuse of evergreen content.

Analytics:

Analyzing performance data is essential in order to measure the success of social media campaigns and make informed decisions. These tools can help in collecting and analyzing data:

Google Analytics – A web analytics tool that provides detailed insights into website traffic and user behavior.

Sprout Social – A social media analytics tool that provides in-depth reports on engagement, audience demographics, and performance metrics.

Brand24 – A social media monitoring tool that helps in tracking brand mentions, sentiment analysis and competitor analysis.

Automation:

Automation can be a huge time-saver and can help in automating repetitive and mundane tasks. These tools can help in automating various social media tasks:

Zapier – A tool that helps in automating workflows between various apps and platforms.

IFTTT – A versatile automation tool that allows users to set up automated actions based on specific triggers.

MeetFrank – A chatbot that can help in automating social media recruitment with personalized conversations.

In conclusion, social media marketing can be overwhelming, but with the right tools and strategies, it can also be a highly productive and rewarding experience. By utilizing the tools and techniques mentioned above, social media marketers can create compelling content, find and engage with their target audience, manage multiple social media accounts, track performance data, and automate repetitive tasks. A productive day for a social media marketer starts with the right set of tools and ends with measurable results.