Why Animated Explainer Videos are the Perfect Social Media Marketing Tool

As social media continues to dominate the marketing world, businesses are consistently adapting and looking for new ways to stand out and connect with their audience. One trend that has emerged as a clear winner is the use of video content. Videos are more engaging, visually interesting, and emotionally connecting than other media types, and it shows – more than 8 billion videos are viewed on Facebook every day alone.

However, not all videos are created equal. To truly captivate your audience, you need to produce something that is short, memorable, and visually compelling. That’s where animated explainer videos come in.

An animated explainer video is a short video, generally between one and three minutes, that explains your product, company, or service in a clear and concise manner, using animated characters throughout the video. It’s a more in-depth advertisement, designed to give customers a better sense of who you are and what you do. But why do explainer videos work so well on social media?

1. They are short. Social media users have short attention spans, and research shows that most people will start to lose interest after three minutes. An animated explainer video is the perfect length to hold their attention and give them a clear understanding of your product.

2. Animation is compelling. Most of us associate animation with happy memories of childhood, and of fun and whimsy. Even if your company isn’t known for being necessarily fun and whimsical, animation still tells a story that is compelling to users. It’s fun to watch and can lower the level of scrutiny with which information is perceived.

3. Social media is a visual experience. Visual content captures attention significantly faster than text. As you scroll through your feed, what gets your attention? The cute pictures of children playing on the beach or the long, drawn-out status updates from your most dramatic friend? Videos simply make sense in a social environment.

4. Videos are measurable. More so than any other type of social tactic, video is easily measurable. You can see exactly how many people watched your video, where you lost your audience, and measure conversions from the specific video. You can see exactly what your reach was and gauge the response, so you can make changes if necessary.

So how do you create an animated explainer video? Thanks to animated video-making software, the production itself is actually quite easy. Platforms like Animatron offer different animation styles (whiteboard, 2D, stop motion, and others) to choose from, and offer the opportunity to leverage your own videos and record narration in-house or hire someone to do it for you.

When choosing an animated explainer video software, make sure it offers a wide selection of animated assets, high-quality exported video (HD), and the opportunity to export your explainer in different formats (e.g., SVG, HTML5). The ability to share your video instantly across popular social media platforms is also an essential feature that the software should provide.

In conclusion, video is vital to a successful social media marketing campaign due to being cost-effective, engaging, mobile-friendly, and easily measurable. With the chance of going viral and the ability to share your story in a matter of minutes, there’s no reason why you shouldn’t consider including animated explainer videos in your marketing strategy.