Maximizing Your Social Media Presence with the Power of Hashtags: Five Useful Tips
Twitter, the popular microblogging site that has become part and parcel of our daily lives, owes its origins to four nerdy guys who wanted to provide a platform where people could share their thoughts without having to restrict their sharing privileges to just friends and family on Facebook. And since then, Twitter has revolutionized the way we communicate with each other. But perhaps the most significant change that Twitter has brought about is the rise of the hashtag. Today, whether you are using Twitter on your smartphone or desktop, hashtags have become an integral part of how we communicate with each other and navigate the vast ocean of information on social media. Below are five useful tips on how you can leverage the power of hashtags to maximize your social media presence.
1. Choose the Right Words
The primary purpose of hashtags is to organize content and make it discoverable. Therefore, it is important to choose the right words for your hashtag. For example, if you want to find news about your favorite cricket team, you are more likely to search for #Cricket rather than #ICC or #score. Hashtags are usually focused, meaning you should always use simple and frequently used words to send the most effective message.
2. Use Them Sparingly
Hashtags are meant to be used sparingly, not after every second word in your post. Putting a hashtag in front of every other word reduces your audience’s ability to read your content and can look spammy. Always ensure that your content uses no more than three hashtags. Well-crafted and sparingly used hashtags can help increase your visibility and even improve customer relations for businesses. The more sparingly hashtags are used, the more your followers will interact with you via social media.
3. Be Trendy and Selective
Trending topics are an excellent way to join an active conversation. Don’t participate in trending topics that have no links to you, but join a hashtag that’s relevant. Trending topics are a great way to reach engaged and passionate users. However, you also need to be more selective with your hashtags. Try to put your content in less competitive feeds. Rather than trying to compete with practically the entire world by using #Blogging, try something less competitive like #ProBlogging or #BeautyBlogging.
4. Be Consistent and Up to Date
It doesn’t matter where you put your hashtags (before or after links, #Caps or no #caps), just keep it consistent. Hashtags can become chat rooms where people meet for a certain amount of time and talk to each other through a certain hashtag. Another great way to utilize hashtags is to start live tweeting something. Whether it’s an event like the #Olympics or a smaller event, live tweeting is a great way to boost your reach.
5. Select Related Keywords
Twitter, Google+, Instagram, and even Facebook connect all posts, discussions, and debates using hashtags. If someone is searching for information, your hashtags can help convey messages to people. Using industry or brand-related keywords can also help you to grab people’s attention even if they are not following your hashtag conversation. This is commonly used by marketers who create brand-related hashtags by selecting the right keywords.
Effective communication is a must for everyone, and when it comes to brand management, you cannot ignore the power of hashtags. Use them sparingly and wisely and start sending the right message with the power of the hashtag! Try implementing these five useful tips and see how they help drive engagement and boost your social media presence. So, start utilizing hashtags more effectively and improve your social media engagement by giving the respect that hashtags deserve.