Maximizing Your Marketing Potential on Pinterest
With over 150 million users, Pinterest is one of the biggest social media platforms today. Statistics reveal that the social network has a large number of female users, with 71% of the users being women. However, the number of men on Pinterest has doubled in the last few years, showing the growth potential that it holds. Like any other social network, Pinterest can be used by businesses to promote their products or services, as users spend hours going through the platform, giving marketers a chance to reach to them. In fact, 70% of users check Pinterest to get tips or information on what they wish to buy, which is higher compared to other social media networks such as Facebook, where only 17% of users browse the platform with a purchase in mind. Pinterest users also tend to spend more than Facebook users, with an average purchase amount of $165 compared to $95 on Facebook. This makes Pinterest a valuable platform for businesses, and here are some tips on how to make the most of it:
1. Set Up an Impressive Profile
It all starts with your profile. This is generally the first thing any user will see when they visit your business page. If you want to market on Pinterest properly, you need to look professional and come across as a serious contender. Ensure that your logo is visible, and that your profile picture is clear and compelling. Also, link your account to your Pinterest page and see what is getting the most pins. This will help you understand what gets more likes and what doesn’t. Concentrate on rich pins to get better results and come up with a Pinterest marketing strategy that works. Moreover, design your boards neatly and follow a specific pattern. Give proper and keyword-friendly names to your boards and change their position based on season or relevancy. Lastly, keep your profile public to make it accessible to one and all.
2. SEO Matters Even Here
Since most of us are used to making random posts on Twitter and Instagram with hashtags, we tend to neglect how powerful search engine optimization can be when using social media networks. Pinterest is one network where keywords are of huge importance. The basic idea is the same as on any other website. You need to find keywords that are relevant to your post and use them properly. The idea is simple: you will need keywords to help people find you on Pinterest when they search for a relevant item on search engines.
Other than this, make sure to keep your setting public, and have your page open to search engines. If you fail to do so, your posts will not be visible to everyone and you will lose potential visibility, which defeats the purpose. After all, the more people see what you post, the more sales you can make. On average, around 50% of internet traffic comes through search engines, and you do not want to lose on this traffic.
To make your profile visible to search engines, you need to disable ‘Search Privacy’ in your profile. While Pinterest’s own search engine can still find you without this option enabled, you will not be visible on Google and other search engines if you have search privacy on. To turn it off, log in to your account and go to your account settings. Now find the ‘Search Privacy’ setting and choose the option ‘No’ to make your pins visible to search engines.
3. Put Up Quality Pictures
Pinterest is all about photos, and you need to produce good quality photos to get attention; over 5 million pins are shared in a day on Pinterest. A few common points among the most shared images are that big images tend to get more shares on Pinterest, with a minimum of 600 x infinite being the recommended size. To be safe, you may use a tool like Canva as it comes with a ready-made Pinterest tool to create customized images.
If possible, post infographics, as they tend to get more attention on Pinterest. Whenever a claim is justified with a fact, it tends to get more likes. Use a good camera to click photos. Since Pinterest is all about images, photos that have good quality angles and nice use of filters tend to get more attention.
4. Socialize a Little
It is important to socialize on Pinterest if you wish to make it big. Not only should you be active and make regular posts, you should also make it a point to communicate with other users and respond to comments. In addition to this, make good use of influencers. You can follow them and comment on their posts. Since it is a social network, you need to be a little social to stay relevant.
Pinterest can help you make more money simply by being active and promoting your business. However, remember that there may be a time lag, and you will need to put in some effort and time to understand what works and what doesn’t work for your business. Keep your eye on the latest stats and make changes as necessary, and you will begin to see positive results.