Writing can be a bottleneck for many people involved in content creation – it is time-consuming, frustrating, and can prevent individuals from expressing their ideas compellingly. However, with the right process, anyone can become a prolific writer, producing quality content in a short amount of time. This article will explore the process that can help defeat the blank screen, streamline writing, and increase productivity.

Proceduralization is key to efficient writing. Most people start by staring at a blank screen, trying to decide what their first sentence will be, but this is a mistake. Creativity and effectiveness are at their peak when working within tight parameters. Creating procedures for everything, from developing the angle to writing the final word of the post, takes the guesswork out of writing and ensures that time and energy are spent only on necessary and relevant content.

The process begins with the headline, which sets the scope of the post and ensures that everything written thereafter is relevant and on-topic. Writing a headline is not just about catching the reader’s attention with the right choice of words. It’s about choosing an angle that genuinely interests the reader. Writing the headline first guarantees that the writer stays focused on the actual topic and avoids going off on a tangent.

The hook, the first few paragraphs that grab the reader’s attention, follows the headline. It describes the symptoms of the problem that the post aims to solve, emphasizes the pain and difficulty caused by the problem and pivots to announce that the post has a solution.

Next, outlining the rest of the post is crucial. The post is broken down into four main sections: the problem, the underlying cause, the solution, and how to implement the solution. Each section is given a sub-head and a few notes about what will be included. This structure gives ample room for detail, making the post in-depth and valuable.

Once the post is outlined, the actual writing is easy. The sections are fleshed out, adding relevant links, and delivering the information promised in the headline, hook, and section headings. Proofreading is the final step before saving and publishing.

This process works well with batching, too. One can write all the headlines, create all the hooks, and then go do the section headings for each post, one by one. Adding body paragraphs to each post can result in an entire week’s worth of content (assuming daily posting) written in one morning.

This process can increase productivity and streamline writing. It can help anyone become a prolific writer, producing quality content in a short amount of time, without losing their creativity or effectiveness. With practice and dedication, one can become the next Freddy Krueger of blogging.