The Rise of Infographics: How Visual Content is Changing the Way We Consume Information

In the age of big data, the sheer volume of information available can be overwhelming. As consumers of data, we are constantly faced with the daunting task of sorting through, curating, and organizing data. As providers of information, we face a similar challenge: how do we present complex data in a clear and compelling format without losing the point?

Enter infographics – a unique blend of pictures and raw data that compress complex ideas into a digestible format. Infographics are visual presentations of information that use graphics, charts, and other visual elements to communicate hard-to-grasp data quickly and clearly.

The effectiveness of infographics can be seen in the statistics: a Wharton School of Business study found that 67% of the audience was persuaded by a verbal presentation that had accompanying visuals, while another study found that the color visuals in infographics increased the willingness to read by 80%. Here are six reasons why infographics are so effective for content marketing:

1. Humans are wired to process visual content. Road signs, for example, would not be as effective if presented in purely text form.

2. Humans are overwhelmed by information overload. We are bombarded with approximately 2 million bits of information every second and simply can’t process the excess input.

3. Humans can recall visual content quicker than any other form. We’ll remember 80% of what we saw and did, 20% of what we read, and 10% of what we heard.

4. Adding carefully crafted visuals make what we’re reading more believable.

5. Infographics are easy to digest, attractive and fun, making more people want to share them with others.

6. Infographics are engaging by themselves and make it easier to hold the attention of prospects and convert them into long-term visitors and paid clients.

Using infographics is easy, and they can be used in a variety of ways. For example, on your website or blog, you can embed colorful, attractive infographics that can act as a recruiting tool, present survey data, explain how things work, and compare concepts.

The best part is that you can create awesome-looking infographics in less than an hour with no additional software needed. EWC Presenter is a cloud-based app that allows you to create presentations, banner ads, product demos, and infographics for free. It comes with beautiful themes, multi-lingual options, being search-engine friendly, and over 600 Google fonts.

In conclusion, infographics have become an essential tool for marketers and content creators alike. They offer a visually appealing and engaging way to present complex data and ideas in a digestible and understandable format. As the amount of data available continues to grow, infographics will continue to play a crucial role in how we share and consume information.