Design Trends and Blogging: How to Use Color for Effective Branding

In today’s digital age, creating a personal brand or look for your blog is crucial. Design color trends and blogging intersect when bloggers aim to achieve something dynamic, distinctive, and stylish in their blogs. Color is a major element that bloggers use to evoke emotions from readers and create a unique brand awareness. In this article, we look at how to use color to establish effective branding and stay on top of color trends for bloggers.

1. Using Consistency and Color to Create Brand Familiarity

The art and science of branding requires consistency. You create a logo, symbol, or wordmark that represents your blog to the outside world. This symbol should be used on all your social media platforms, website, and print media to create brand awareness. Every time your audience sees your symbol, they associate the value they get from your blog with it. To get the most out of your logo, you need to use it on everything to maintain consistency.

Utilizing color effectively as part of your branding strategy is essential. It creates a common pattern that connects value and entertainment you provide to your brand, inspiring loyalty. By continuing to use specific colors, you add a look and feel along with the logo that grabs readers’ attention and gives them a unique experience. You can also use color convention on featured images, i.e., some bloggers use pale pink as their trending color for 2016.

2. Utilizing a Complementary but Alternate Color to Inspire Action

A contrasting color that complements most of your website can be used to draw attention to specific actions you want visitors to take on your site. For instance, if most of your website is yellow, you can use a big blue button to encourage your readers to sign up for your newsletter or any other action you want them to take.

3. Utilizing Deep Rich Colors and Subtle Pastels – Stylish for 2016 & Beyond

Looking at expensive luxury fashion trends from 2016, there were some key things that show up regularly and can help predict where color trends are headed. Deep rich colors like deep blue or deep green are all over luxury brands this year. Big rich reds or oranges as well, but are often paired with pastels, like pastel blue, pale pink, or cream. A little less often, but occasionally, bright colored pieces like red/orange or earth-toned green or brown, are accented with deeper bright yellow with a hint of green.

After sorting through everything from Pantone to Gucci, pastels will likely play a massive role in the upcoming year’s color trends for bloggers. Pantone’s color of the year picks a pale pink and a pale blue/purple, and fashion designers’ 2016 line use pastels extensively. It’s essential to review what’s considered fashionable at the moment and never get seduced into trying to be ultra-trendy. However, incorporating a dash of style is always useful.

In conclusion, color plays a vital role in establishing effective branding for bloggers. Consistency and use of specific colors are essential in creating brand awareness and loyalty. A complementary, but contrasting color and pastels, can be used to draw attention and establish a unique visual brand. As bloggers, it’s essential to stay on top of color trends and use them effectively to create a winning blog.