5 Actionable Tips for Optimizing Email Tracking Results

Revolutionize Your Email Outreach with ToutApp

Are you tired of sending out personalized emails for your outreach campaigns without any real way to track their effectiveness? Do you find yourself crossing your fingers and hoping for success? The truth is, without proper tracking and follow-up, your outreach campaigns may not be as efficient as they could be. Luckily, there are tools out there, such as ToutApp, that can help you take your email outreach to the next level. In this article, we will explore some of the features offered by ToutApp, and how they can help you achieve better results.

Setting Up ToutApp

First things first, in order to take advantage of all ToutApp has to offer, you’ll need to sign up for an account. ToutApp offers a two-week free trial, after which you can choose to sign up for a paid plan. There are also other alternatives available, such as Yesware and Bananatag, but for the purposes of this article, we’ll be focusing on ToutApp.

ToutApp can be integrated into Gmail, Outlook, or CRM software, or you can simply use the web app. Once you’ve signed up and integrated ToutApp into your email system, you’re ready to start taking advantage of its features.


One feature that can save you time and effort is templates. If you often send similar emails but don’t want to constantly copy and paste, templates can be a lifesaver. With ToutApp, you can create templates and place them into appropriate categories, such as “sales” or “partnerships”. Templates also accept shortcuts, such as {{first_name}}, which can pull in the name of the contact you’ve saved. While the bulk of emails may still need personalization, templates can help make the process more efficient.

In the above screenshot, you can see a template I send out occasionally to more than one person. In the second screenshot, I’m editing a specific email for one individual. ToutApp’s template feature makes emailing groups of people easier without sacrificing personalization.

Setting Reminders

One of the most important parts of email outreach is the follow-up. Often, people are busy and may not see your email, or may have simply forgotten to respond. With ToutApp, you can set reminders for yourself or team members to follow up at a later date. This can be especially useful when you know you need to email someone in the future, but don’t want to risk forgetting.

Email Tracking

Perhaps the most important feature of ToutApp is its ability to track email opens, clicks, and reply status. These metrics can help you gauge the success of your outreach campaign, and make adjustments as needed.

ToutApp uses pixel tracking to determine email opens, which is the standard for any marketing newsletters as well. What this means is that the program automatically inserts a 1×1 pixel into the email, and alerts you when your sent email has been opened. This only works when the recipient’s email program displays images, and the pixel is displayed.

As you can see in the above screenshot, everyone viewed the email and one replied, but no one clicked the link to our website marketplace. If there aren’t any clicks after about 30 emails, I can assume that I need to clean up my email copy, and make it more tempting to click. Knowing who clicked also lets me determine who’s more interested in what I have to say, giving me a list of people I need to follow-up with in a week.

The beauty of email tracking is that you’re able to gauge the success of your emails. Combined with the template feature, you can compare different versions of your email outreach and determine which gets the most clicks. This allows you to make adjustments and improve the effectiveness of your campaigns. It also gives you a list of people who are more interested in your message, and who you should prioritize following up with.


ToutApp is a powerful tool for anyone looking to improve their email outreach campaigns. Its features, such as templates, reminders, and email tracking, can save time and increase your success rate. By taking advantage of ToutApp, you can refine your outreach strategy and achieve better results. Make the switch to ToutApp today, and experience the difference for yourself!

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