10 Surprising Statistics of Online Shopping: Understanding the Potential and Perils in 2014

The Rise of Cyber Threats in Online Shopping

In recent years, online shopping has become the go-to option for millions of consumers during the holiday season. With the ease and convenience of armchair shopping, online shopping has become a popular alternative for those looking to avoid the crowds and hectic nature of traditional brick-and-mortar stores. However, as the online shopping landscape has grown, so too have the risks associated with it. In this article, we will examine the rise of cyber threats in online shopping and what consumers can do to protect themselves.

The Digital Shopping Landscape

According to a study conducted by Adobe Digital Insights, online sales during the 2017 holiday season surpassed $108 billion, a 14.7% increase from the previous year. The convenience and accessibility provided by online shopping continues to entice consumers, as they have access to an almost endless selection of products at their fingertips. However, this growth in online shopping has also caught the attention of cybercriminals, who have been quick to adapt their tactics to target unsuspecting shoppers.

Phishing Scams and Cyber Attacks

One of the most common cyber threats associated with online shopping is phishing scams. These scams involve the fraudulent attempt to obtain sensitive information, such as login credentials and credit card details, by disguising oneself as a trustworthy entity. In the context of online shopping, phishing scams often come in the form of fake e-commerce websites or emails that appear to be from legitimate retailers. Once the user enters their information, the cybercriminals can use it to make unauthorized purchases or access other sensitive information.

Cyber attacks, on the other hand, involve the use of malware or other malicious software to gain access to a user’s device or network. Cybercriminals often use these attacks to gain access to sensitive information stored on the device or network, such as login credentials or credit card information. These attacks can come in many forms, including fake software updates, fraudulent advertisements, and phishing emails.

Protecting Yourself from Cyber Threats

While the risks associated with online shopping can be daunting, there are several steps that consumers can take to protect themselves. One of the most important things to do is to only shop on trusted and reputable websites. Users should ensure that the website is using a secure connection, indicated by a padlock icon in the address bar, before entering sensitive information. Additionally, users should ensure that their device’s security software is up to date and that they are using strong and unique passwords for their accounts.

Another important step in protecting oneself from cyber threats is to be aware of the common tactics used by cybercriminals. Users should be wary of unsolicited emails or links, as these are often used in phishing scams or to distribute malware. It is also advisable to use a credit card rather than a debit card for online purchases, as credit cards typically afford greater fraud protections.


While online shopping provides consumers with unparalleled convenience and accessibility, it is important to be aware of the risks associated with it. Cybercriminals are constantly adapting their tactics to target unsuspecting shoppers, and it falls on both retailers and consumers to take steps to protect themselves. By shopping on trusted websites, staying up to date with device security, and being aware of common tactics used by cybercriminals, consumers can reduce their risk of falling victim to cyber threats in online shopping.

0 responses to “10 Surprising Statistics of Online Shopping: Understanding the Potential and Perils in 2014”