How to Score Awesome Free Stuff at Trade Shows: Tips and Tricks
Trade shows are not just an opportunity to check out the latest products and network with industry professionals. They’re also a treasure trove of free stuff. Yes, you read that right. Companies at trade shows often give out free items such as flash drives, watches, and even 2GB RAM. If you’re wondering how to get in on this action, look no further than John Chow’s comprehensive guide on scoring freebies at trade shows. Here are some of his tips and tricks.
Ask for the Free Stuff
It might seem obvious, but it’s worth mentioning. One of the simplest ways to get free stuff at trade shows is to simply ask for it. Booths often have samples or promotional items set out on display. Approach the representative and inquire about those items. They may be willing to give them out to attendees who express interest. It never hurts to ask, and the worst they can do is say no.
Attend the Press Conferences or Product Demos
Companies at trade shows often hold press conferences or product demos to unveil new products or services. These events are usually reserved for members of the press or industry professionals, but some companies may allow attendees to participate. By attending these events, you have a better chance of being exposed to new products and receiving free promotional items related to those products.
Make an Appointment
Most companies at trade shows are hoping to make new business connections and partnerships. If you’re interested in their products or services, don’t be afraid to set up a meeting with a company representative. Not only does this give you a chance to learn more about the company, but it also allows you to connect with them on a personal level. Many companies may be more willing to give out free items to individuals with whom they have developed a relationship.
Crash the Parties
Some trade shows include company-hosted parties or events after the exhibit hall closes. These events are usually invitation-only, but that doesn’t mean you can’t attend. One way to crash these parties is to simply walk up to the entrance and act like you belong. Another option is to network with attendees who have been invited and see if they can get you in. These parties are typically filled with free food, drinks, and promotional items.
Walk the Show Floor on the Last Day
On the last day of a trade show, many companies are packing up and getting ready to leave. This can be a great opportunity to get free items they no longer need or want to ship back. Companies would rather give out these items to attendees than have to pay to ship them back. Simply walk around the exhibit hall and see what promotional items companies are giving away for free.
Get a Media Pass
If you work in media or have a blog, consider applying for a media pass to the trade show. This not only gives you access to the exhibit hall and press conferences, but it also puts you in a position to receive free promotional items. Companies often give out items to media representatives in the hopes that they will write about their products on their blog or in their publication.
In conclusion, trade shows can be a goldmine for free stuff if you know how to take advantage of them. By asking for free items, attending press conferences and product demos, making appointments, crashing parties, and walking the show floor on the last day, you increase your chances of scoring awesome promotional items. Don’t forget to also consider obtaining a media pass to the trade show for even more opportunities. With these tips and tricks, you’ll be a pro at snagging free items at trade shows in no time.