10 Proven Tips for Gifting and Receiving the Perfect Holiday Present

The Ultimate Holiday Gift (and How to Give and Receive It): Attention

The holiday season is a time for reflection, companionship, and giving. However, in the Western world, the emphasis tends to be on receiving rather than giving. While it may be challenging to shift our focus to giving, what if we told you that the ultimate holiday gift is the one that benefits both the giver and the receiver? In this article, we explore how attention can be the ultimate gift and how to give and receive it effectively.

The Value of Attention

Attention is valuable, but only if it is paid. When we give our full attention to someone or something, we add value to it. It could be a family member, friend, work project or software. And, by giving it our attention, we convey its significance.

Not only does it increase the value of the recipient, but it also adds value for the giver as well. This value could be in the form of knowledge, expertise, love, gratitude, and even monetary benefits. The amount of value depends on the amount of attention given. The more attention we give, the more we get.

If you want to give more attention, you need to connect fully to the person or thing you want to give your attention to and disconnect from everything else. The currency of attention is time, and the more time you spend on it, the more value it receives. Quality is always more valuable than quantity when dealing with time economics.

The Freedom of Attention

One of the benefits of attention is that it can be given and taken easily. When planning to give gifts, you can start building a list of people and gifts all year long. By focusing on it during spare moments, you will be more prepared for the next holiday season, which leads to fewer last-minute shopping trips and prevents you from forgetting anyone who might have been neglected otherwise.

The Span of Attention

Even when you offer your attention for a short period, it can have a significant impact over the long term. For example, suppose you focus on a small project exclusively for two weeks, leaving everything else behind. In that case, the project could have a life of its own and make money on its own because it has a longer shelf life than the time you spent on it.

Relationships benefit from both short and long-term attention. Client relationships for small projects may last only a few weeks, but they will have a long-lasting impact on you and your reputation. Long-term relationships with family and friends can benefit from giving attention to the little things and the wider scope. However, to have a give-and-take happening with attention, you need to be fully engaged.

The Power of Attention

Attention is the ultimate gift, but it is also the most challenging one for many of us to give. In a world where our attention can be easily diverted to things that do not warrant it, we must be mindful of our attention.

Therefore, attention is the ultimate gift that we can give to others and ourselves. By being present in the moment, we can focus on the essential elements of people or tasks and make a meaningful impact, even if the time spent is small.


Giving the gift of attention is the ultimate holiday gift. Giving or receiving attention benefits both the giver and the receiver, and it adds value to projects, relationships, and people. By connecting to the essential aspects, we can draw out new understanding, create meaningful memories, and effect lasting changes.

This holiday season, give the gift of attention to yourself and to those around you. Enjoy the holiday season, and in the process, get the most out of the gift of giving.