In today’s fast-paced business, internet, and social media environment, companies are having to strategically target customers differently. The rise of social media platforms, such as Facebook, Twitter, and Pinterest, has led to a shift towards microcontent, where brands and marketers are focusing on short, concise messages to reach their audiences.

Microcontent has gained popularity due to its lower cost and high value, making it suitable for social media networks. According to Smartinsights.com, microcontent is effective for selling to targeted customers on social media platforms, and this trend is expected to continue to grow in the coming years.

However, it is important for companies to remember some fundamental principles of social selling. Building meaningful relationships and providing authentic messages are key to gaining trust with customers. Instead of hard selling, companies should focus on answering questions and providing value to customers.

When it comes to microcontent, there is no one-size-fits-all approach. While some brands may create a single post that goes viral, it is more effective to focus on content frequency. Creating multiple pieces of small content is often more successful than placing all efforts into one post.

Insights and statistics show that microcontent is becoming increasingly important. Images have a greater impact than videos, sounds, or text, and 90% of the information transmitted to our brain is visual. Furthermore, 40% of people respond better to visual content, and the use of visual content increases engagement from targeted customers by 37%.

In the B2B competition, there is an arms race for visual content. Marketers are planning to increase the use of original visual assets, and visual content has been rated among the top 5 most effective B2B marketing tactics. Buyers expressed a desire to access interactive visual content on demand.

Case studies have shown how brands have effectively utilized microcontent. LinkedIn used microcontent on its Facebook page to share inspirational messages with its audience, giving the company a more human feel. Arts.com created snackable videos on Facebook to make art more relatable for consumers. Whole Foods Market uses vivid and poignant photos as microcontent, effectively telling a story about their products.

In conclusion, microcontent is becoming increasingly important in today’s business environment. Companies should focus on creating original and compelling graphics that resonate with their audience. Each social media channel is unique, so it is important to tailor content to each platform. Marketers should prioritize infographics, eBooks, video, and presentations, and should strive to tell a story and provide meaningful experiences to customers.