Enterprise SEO: Is Your Website Ready?

It’s not just small businesses that need search engine optimization (SEO) to thrive in the digital world today. Even large corporations need to stay on top of their SEO strategies to remain visible online. That’s where enterprise SEO comes in – specifically designed for enterprise websites with thousands or even millions of pages, it’s tailored to help these sites rank higher on search engines and generate more leads or sales.

But does your website need enterprise SEO? Here are some key factors to consider:

1. How many pages do you have?

The size of the company is not the defining factor for an enterprise website. Instead, it’s the number of pages that matter. If your website has over a thousand pages or products, you may require enterprise SEO to optimize them all effectively. For example, T-Mobile has over 35,000 pages – one for each of its devices – making it a prime candidate for enterprise SEO. However, having just a small site like Berkshire Hathaway’s 800-page website might not meet the required criteria for enterprise SEO.

2. Are you an authority in your industry?

Authority in the digital world is often measured by the number of external links. If your website receives many high-quality links from other reputable websites or influencers, it’s considered an authority site with higher page rank. For instance, stores that have just a few pages and products might not have enough authority to rank deep pages. If your website doesn’t have enough links, it’s unlikely that deep spider will crawl over your pages. So, you might need to re-evaluate your SEO strategy and start building more links to strengthen your website authority.

3. What is your keyword selection?

Enterprise SEO relies on choosing the right high and medium-tail keywords to make good categories and subcategories that can be combined to create long-tail queries. For example, Samsung Galaxy S5 – Android Phones, Tablets and Devices is an excellent example of a keyword combination for enterprise SEO. Each product gets its own page with the right keywords, making it easier to optimize for search engines. However, regular SEO managers may not know how to pick the right keywords for your website, so it’s important to work with an expert to ensure that your keyword selection is on point.

4. Do you follow enterprise rules?

Enterprise SEO requires a lot of rules and protocols, including how to manage enterprise content effectively. Good enterprise content management systems must be flexible enough to adapt to different types of products and subcategories. For instance, if you have a spreadsheet with 5,000 products, you don’t want to load them one by one. Automation should create the URLs, title tags, H1 tags, breadcrumb navigation links, and canonical tags powerfully.

5. Do you use optimized templates?

Templates are critical starting points for each type of page, with tags, HTML, Javascript, and CSS that allow the system to grab the right content for each page from a database. The right templates should be open to variations and guide design, making them look great on any device. Optimized templates are crucial to enterprise SEO because they save time and reduce errors associated with optimizing each page individually.

6. Do you have good content?

Having well-optimized content is key to ranking your website high on search engines. Unfortunately, most enterprise sites stick to the content supplied by their suppliers, leading to duplicate content on multiple sites. This mistake can affect your SEO ranking as it makes your site’s content less unique. To avoid this, you must either create unique texts for the descriptions or product details from scratch or rewrite everything to make it unique.

Enterprise-level SEO is challenging, and SEO managers might not have the necessary experience to optimize a website with thousands of pages. Therefore, it is essential to enlist the support of experts in the field. If you are an enterprise company, you need enterprise SEO to compete in the online search results accurately.

In conclusion, if you have a large website with countless pages, an established authority in the industry, good keyword selection, remarkable content, and relevant usage of templates, you might have what it takes to be an enterprise website. If you don’t tick all these boxes, consider working with an SEO professional to take your website to the next level.